M1 Intel
Sales Intelligence
for Hotels.
Group, LNR, and RFP pipelines across every property you manage — in one platform built by operators.
Your accounts, your pipeline, your terms.
Trusted by hotel operators
Agent NeoOpen beta
It has already read
your pipeline.
Ask in plain English and Neo answers from your live Matrix data: group pace, accounts gone quiet, today's game plan, yesterday's recap. It works inside Matrix, and from ChatGPT or Claude.
Answers from live data
Leads, accounts, opportunities, contacts and activities, read at the moment you ask.
Your permissions, nothing more
Neo sees what you can already see in Matrix, across your scope, and nothing else.
Read-only, and says so
It finds and answers. It does not edit records, and it can be wrong, so check what matters.
Which accounts have gone quiet?
Three accounts in your scope have had no activity logged in 30 days or more.
Northwind Logistics
LNR
41 days
Harbor Medical Group
RFP renewal
38 days
Summit Engineering
Group
33 days
- Yesterday's Recap
- Today's Game Plan
- My Game Plan Today
- What did we book this week
- Group Pace Analysis (Next 3 Months)
Neo's starter chips change with your local clock.
Illustrative conversation with sample accounts. The question, the starter chips and the copy button are the real ones.
Why Matrix exists
Hotel sales is running on
the wrong tools.
Spreadsheets break under group volume.
Tabs, screenshots, tribal knowledge. The day your top producer leaves, the pipeline leaves with them.
Generic sales tools weren't built for hotels.
They don't know what a room block is. You spent six months customizing one. It still doesn't.
Your data is fragmented across five systems.
PMS, RMS, sales tracker, email, plus a whiteboard. Nobody sees the whole picture.
Our flagship product
Meet Matrix.
Four operator-built views over one pipeline: the opportunities calendar, the kanban opportunity board, the leads list, and the performance dashboard. Group, BT, and leisure — all in context, all in one place.
What operators say
Built with operators.
Defended by them.
“Matrix lives up to its name. It's been a game changer during RFP season and LNR renewals — saving me countless hours by having all my notes, history, and tracking in one place.”
National Director of Sales
Large Hotel
Verified review on Hotel Tech Report →“Matrix keeps my accounts, opportunities, and client communications organized across multiple properties in one place. Emailing directly from the platform while automatically logging activities saves valuable time and helps me stay focused on driving revenue.”
National Sales Manager
Multi-property, Boutique
Verified review on Hotel Tech Report →“I've seen a measurable impact on the revenue I generate, thanks to the time it saves and the clarity it brings to managing group and corporate bookings.”
Sales Manager
Large Boutique
Verified review on Hotel Tech Report →Built by operators
We've run hotels.
We know what's broken.
M1 Intel is a team of hotel operators — portfolio leaders, directors of sales, and revenue managers who've carried quotas across independent properties and multi-flag management groups.
Matrix exists because the tools we were handed never fit the way our teams sold. Generic sales platforms don't know what a room block is. Spreadsheets break the moment two properties share a pipeline. Custom builds rot the day the consultant walks out.
So we built the layer we always needed: operator-shaped, ready in days, and aimed at the one question ownership actually asks — what's on the books, and what's missing.
Latest insights for hotel sales teams
Hotel sales intelligence, written by operators
Agentic AI in hotel sales: what changes when the buyer sends an agent
The hospitality AI conversation is about guest discovery. The nearer change is commercial: what happens to group and corporate sales when the planner uses an agent.
ReadHotel sales CRM vs. guest CRM: what hotel sales teams actually need
Two different tools get called a hotel CRM. One manages guest marketing; one runs B2B sales. Here's the difference, and what hotel sales teams actually need.
ReadCross-Property Lead Routing for Hotel Management Companies
When a group lead fits three properties, who gets it and who loses visibility? How hotel management companies should route leads across a portfolio.
ReadStop guessing.
Start prospecting.
The team that prospects first wins the contract. Matrix gives yours the head start — every week, every property.