The sales
intelligence layer
for hotels.
Built by operators for the way hotels actually sell — group, BT, and leisure on one pipeline.
Group business has 12× the LTV of transient. Matrix surfaces it before your competitor signs the contract.
The problem
Hotel sales runs on
the wrong tools.
Three reasons your team is leaving group revenue on the table — none of them are about effort.
Spreadsheets break under group volume
Your top producers are running the pipeline out of tabs and screenshots. The day they leave, the pipeline leaves with them.
Generic CRMs are built for SaaS sales, not hotel sales
Salesforce and HubSpot don't know what a room block is. You spent six months customizing one. It still doesn't.
Your data is fragmented across 5 tools
PMS, RMS, sales tracker, email, plus the GM's whiteboard. Nobody sees the whole picture — least of all the people running the property.
Inside Matrix
Four views.
One source of truth.
01 · Opportunities Calendar
See your pipeline as a calendar.
Group blocks, BT contracts, and leisure events overlaid on a single view of every property — color-coded by stage, filtered by need date. The DOSM stops chasing dates. The GM stops asking what's on the books for May.
02 · Opportunity Board
Move group business through the funnel.
A kanban built around how hotels actually sell — Prospect, Tentative, Definite, Closed, Lost — with rate, room nights, GC code, and need dates surfaced on every card. No custom fields. No 90-day rollout. It opens looking like the way your team already thinks.
03 · Leads List
Every lead, every property, one view.
MeetingBroker. Cvent. Direct inbound. RFPs sitting in someone's Outlook. Matrix consolidates active leads, stale leads, and no-future-trace leads across your portfolio — and tells you which ones are aging past your response SLA right now.
04 · Performance Dashboard
Intelligence the GM and DOSM both trust.
Quantity actuals plotted against value actuals, week-over-week. New opportunities, definite opportunities, client meetings, leads — every metric the ownership group asks about, on the same axis the sales team is graded on. One number to defend. One number to grow.
Stop guessing.
Start prospecting.
The team that prospects first wins the contract. Matrix gives your team that head start — every week, every property.
Trusted by hotel operators
Operator-built. Deployed across portfolios from independents to multi-flag management groups.
FAQ
Operator questions,
answered straight.
What does Matrix integrate with?
Matrix is a standalone sales intelligence layer today — it works without requiring you to integrate anything. PMS, RMS, and BI integrations are on the roadmap, prioritized by customer demand. Tell us your stack on a demo and we'll show you how Matrix fits.
How is Matrix different from a hotel CRM?
CRM-style features exist inside Matrix — opportunity records, activities, assignments — but the framing is intelligence, not contact management. Matrix surfaces which leads are aging past your response SLA, which group dates are at risk, and which properties are leaking revenue. A traditional CRM expects you to ask the right question; Matrix tells you what to ask.
How long does implementation take?
Most properties are productive in under two weeks. There's no schema to redesign, no custom fields to map, and no Salesforce admin to hire. The product opens looking like the way hotel sales teams already think — Prospect, Tentative, Definite, Closed, Lost — so the team is using it the day after kickoff.
Who is Matrix for?
Director of Sales and Marketing, General Manager, and ownership groups at independent and select-service hotels — plus the multi-property management companies that run them. If you've outgrown spreadsheets but a horizontal CRM is overkill, you're in the right place.
How is Matrix different from Knowland or Cendyn?
Knowland is a prospecting database; Cendyn is an enterprise CRM suite. Matrix is the sales intelligence layer in between — operator-built, designed to be used by every property in your portfolio without a six-figure rollout. The voice in the product is the same voice that's run hotels for fifteen years.
What does it cost?
Pricing is portfolio-dependent — single property versus thirty looks very different. We share pricing on the demo call once we know your portfolio shape and which views you need. No published list price by design.
See Matrix on
your portfolio.
Twenty-minute demo. We show your data shape, not a generic walkthrough. Bring your DOSM.