Hotel group sales,
finally on one pipeline.
Prospect, Tentative, Definite, Closed, Lost — the way every hotel sales team already thinks. Now in software, across every property in your portfolio.
LTV of group business vs. transient. Matrix surfaces it before your competitor signs the contract.
Why group sales is broken
Group is the highest-LTV segment.
Most hotels run it on a spreadsheet.
Group block, BEO, room nights, rate, GC code, need date, last activity. Half a dozen fields per opportunity, six properties, four sellers. The math stops working at lead seven.
Pipelines lose stages.
When a Tentative goes Definite, who updates the spreadsheet? Who tells revenue? When the seller leaves, where does the GC code live?
Group leads age out of SLA invisibly.
MeetingBroker, Cvent, direct inbound, RFPs in someone's inbox. Without one queue, the response-time clock runs without you watching it.
Multi-property is where it really breaks.
Three hotels, three pipelines, three weekly reports. The DOSM stitches it together Friday at 4pm — by then the contract has been signed elsewhere.
How Matrix handles it
The product views built
for this work.
01 · Opportunity Board
Move group business through the funnel.
A kanban built around the way hotels actually sell — Prospect, Tentative, Definite, Closed, Lost — with rate, room nights, GC code, and need dates surfaced on every card. No custom fields, no 90-day rollout. It opens looking like the way your team already thinks.
02 · Opportunities Calendar
See your pipeline as a calendar.
Group blocks, BT contracts, and leisure events overlaid on a single view of every property — color-coded by stage, filtered by need date. The DOSM stops chasing dates. The GM stops asking what's on the books for May.
03 · Performance Dashboard
Numbers ownership and the sales team agree on.
Quantity actuals plotted against value actuals, week over week. New opportunities, definite opportunities, client meetings, leads — every metric the ownership group asks about, on the same axis the sales team is graded on. One number to defend. One number to grow.
The team that prospects first
wins the contract.
Group decisions move faster than they used to. The first hotel with an answer wins more often than the cheapest one. Matrix shortens the time between RFP arrival and proposal sent — without adding a step to the team's day.
Of pipeline visible to GM, DOSM, and ownership in the same view, every week.
What operators say about this
Real operators.
Verified reviews.
Quotes from public Hotel Tech Report reviews. Lightly trimmed for length, source language preserved.
“Matrix keeps my accounts, opportunities, and client communications organized across multiple properties in one place. Emailing directly from the platform while automatically logging activities saves valuable time and helps me stay focused on driving revenue.”
National Sales Manager
Multi-property, Boutique
Verified review on Hotel Tech Report →“I've seen a measurable impact on the revenue I generate, thanks to the time it saves and the clarity it brings to managing group and corporate bookings.”
Sales Manager
Large Boutique
Verified review on Hotel Tech Report →Operator questions
Answered straight,
no marketing-speak.
How is Matrix different from Cvent or MeetingBroker for group leads?
MeetingBroker and Cvent are lead-source platforms — they deliver RFPs to hotels. Matrix is the pipeline that catches those RFPs (alongside direct inbound, referrals, and group desk leads), runs them through Prospect → Tentative → Definite, and closes the loop with rate, room nights, and contract data. They sit upstream; we sit at the work.
Can we customize the kanban stages for our property's process?
Default stages are Prospect, Tentative, Definite, Closed, Lost — the way every hotel sales team already thinks. Stages can be renamed or extended (e.g. add Definite-1st-Option as a sub-stage), but most properties keep the defaults — they're already the language operators use.
Does Matrix integrate with our PMS for group blocks?
Matrix is a standalone sales intelligence layer today — it works without requiring you to integrate anything, and most properties get value from week one. Native PMS integrations are on the roadmap, prioritized by customer demand. Tell us your stack on a demo and we'll show you how Matrix fits today.
Will my team actually use it, or fight it like every previous CRM?
The product opens looking like the way your team already thinks — not the way a horizontal CRM was designed for SaaS sales. Most properties are productive in under two weeks. No schema redesign, no custom fields rabbit hole, no Salesforce admin to hire.
What about activities and follow-ups that aren't tied to a single opportunity?
Activities live both at the opportunity level (this client, this block) and at the account level (the whole company, every booking they've ever made). The Activity Log surfaces stale leads, missed follow-ups, and accounts that haven't been touched in 30+ days — the things that drop through the cracks when the team is heads-down on next week's group.
Stop guessing.
Start prospecting.
Twenty-minute demo on your data. We'll show how Matrix shapes around your team — group blocks, BEOs, GC codes, the way your team already thinks.