Matrix vs Event Temple: Which Hotel Sales CRM Is Right for Your Team?

If you’re evaluating hotel sales software and Matrix and Event Temple are both on your shortlist, you’re asking the right question — these are two of the more modern options in a category that’s been dominated for years by legacy tools like Delphi and STS Cloud.

Both platforms have solid interfaces and genuine hotel sales functionality. But they’re designed around different primary use cases, and the right choice depends heavily on your team’s structure and what kind of business you’re primarily selling.

This comparison breaks down how Matrix and Event Temple differ across the dimensions that matter most for hotel group and B2B sales teams.

Platform Overview

Matrix by M1 Intel

Matrix is a hotel sales CRM and intelligence platform built specifically for B2B and group sales at multi-property hotel operations. It was built from the ground up — not adapted from a generic CRM — to reflect how hotel sales teams actually work: managing accounts and corporate relationships, tracking group leads through a multi-stage pipeline, running RFPs, logging activity, and reporting production to ownership across a portfolio of properties.

The core of Matrix’s differentiation is its portfolio-first architecture. It’s designed for management companies, owner-operators, and regional sales leaders managing multiple hotels, not just a single property. Pricing is per property with unlimited users — which changes the math significantly for larger teams.

Event Temple

Event Temple is a hotel and venue sales platform with a strong focus on events and meetings business. It has a modern interface, a clean pipeline management workflow, and good functionality for tracking group leads and event inquiries. It gained meaningful traction as a more modern alternative to legacy systems, particularly for venue-heavy properties and boutique hotels.

Event Temple’s primary design orientation is the event sales workflow — managing venue inquiries, proposals, and contracts for meetings and social events. It covers this workflow well, particularly for single properties or small venue operations where events are the dominant revenue channel.

Feature-by-Feature Comparison

Feature	Matrix	Event Temple
B2B corporate account management	✓ Core feature — account production tracking, cold account alerts, cross-property account visibility	Limited — primarily contact-level, not account-production focused
Group sales pipeline (Kanban)	✓ Visual Kanban board with stage-by-stage pipeline tracking	✓ Pipeline view available
RFP tracking and workflow	✓ RFP tracking with source, response rate, and win rate visibility	✓ RFP and proposal management
Event and catering management	✓ Group and events tab within opportunities	✓ Strong — primary design focus
Multi-property portfolio view	✓ Portfolio dashboard; unified view across all properties	Limited — primarily single-property or per-property access
Automated weekly sales reports	✓ Weekly reports auto-generated and emailed to leadership	Reporting available; less automated delivery
Email activity tracking	✓ Forward-to-Matrix email logging; activity timeline	✓ Email integration available
AI features	✓ Lead Agent (automated lead routing), AI activity summaries, lead enrichment	Limited AI functionality
Pricing model	Per property; unlimited users	Per seat
Data ownership and export	✓ Full data export; hotel owns all data	✓ Export available
Mobile access	✓	✓
Brand agnostic / works with any flag	✓ — not tied to any brand system	✓ — not tied to any brand system

Where Matrix Has the Advantage

Multi-property management

This is the clearest structural difference between the two platforms. Matrix was designed with portfolio operations in mind from the start — a regional DOS or VP of Sales can log into a single view and see pipeline, activity, and account production across every property in their portfolio simultaneously. Event Temple’s architecture is primarily property-by-property; multi-property management is possible but not the native workflow.

For management companies or owner-operators with 5, 15, or 50+ properties, this matters a lot. The alternative — logging into separate instances per property and consolidating data manually — is exactly the kind of administrative overhead that a good hotel CRM should eliminate.

B2B corporate account management

If a meaningful share of your revenue comes from corporate accounts — companies, associations, travel managers, or booking agencies that generate repeat business — you need a CRM that’s built around tracking that relationship over time. Matrix tracks account production by period, flags accounts that have gone cold, and surfaces cross-property account activity so a corporate account that uses multiple properties in your portfolio appears in one place.

Event Temple is built more around the event inquiry workflow than the ongoing corporate account relationship. Teams where B2B is a primary revenue channel will find the account management functionality more limited.

Automated reporting for leadership

Matrix auto-generates and delivers weekly sales reports — activity summaries, new opportunities logged, revenue booked — directly to leadership via email. This is a significant operational benefit for management companies and owner-operators who need visibility into sales activity across their portfolio without manually pulling reports. It also drives accountability in a way that doesn’t require micromanagement: the report happens automatically, regardless of whether a salesperson manually exports it.

Pricing at scale

Event Temple uses per-seat pricing. At a small hotel with 2 salespeople, the difference is modest. At a management company with 8 properties and 2–3 salespeople per property — plus regional managers, corporate sales staff, and GMs who need read access — per-seat pricing compounds quickly. Matrix’s per-property unlimited-user model is built for exactly that scenario.

Where Event Temple Has the Advantage

Venue and event-centric workflow

For properties where the primary revenue driver is events, weddings, social functions, or meetings-intensive business, Event Temple’s workflow is purpose-designed for that experience. The event inquiry-to-contract workflow, BEO generation, and event calendar management are the core of the product and are executed well.

Smaller single-property operations

For a single boutique hotel or venue focused primarily on events where per-seat pricing is less of a concern, Event Temple is a solid, modern alternative to legacy tools. The interface is clean, onboarding is relatively straightforward, and it competes well with Delphi and STS on the core pipeline management workflow.

Who Matrix Is Best For

• Management companies managing multiple properties who need a unified portfolio view
• Owner-operators with 2 or more hotels who are currently running Delphi, STS Cloud, or Excel
• Regional Directors of Sales and Corporate Sales leadership who need automated activity reporting
• Hotels where B2B corporate accounts and group production are primary revenue channels
• Teams tired of per-seat pricing adding cost every time a salesperson or GM is added

Who Event Temple May Be a Better Fit

• Single-property hotels or boutique venues where events and meetings are the primary revenue driver
• Small teams (1–3 salespeople) where per-seat pricing isn’t a meaningful factor
• Properties focused primarily on social events, weddings, and F&B-driven group business

Frequently Asked Questions

Can I switch from Event Temple to Matrix?

Yes. Switching from Event Temple to Matrix is a manageable migration. Matrix supports data import for accounts, contacts, and opportunity history. The onboarding team walks new customers through the transition — most properties are fully operational in Matrix within a few weeks of starting the process. Matrix offers a 30-day money-back guarantee so there’s no financial risk in making the switch.

What data can I bring over from Event Temple?

Standard export from Event Temple typically includes contacts, accounts, and opportunity records. Matrix imports these into the corresponding fields in the platform. Historical notes and email threads are generally less portable (this is true of any CRM migration), but the core account and opportunity data moves cleanly. Your M1 Intel onboarding contact will walk you through the specific steps.

Does Matrix handle BEOs and event documents?

Matrix supports group and event management within opportunities, including room setup, F&B, and event details. For teams whose primary need is a full BEO production system with advanced catering-specific features, a supplementary events operations tool may make sense alongside Matrix. For most hotel sales teams managing group and event business, the Events tab in Matrix covers the workflow adequately.

Is Matrix more expensive than Event Temple?

It depends on your team size and structure. At a small property with 1–2 salespeople, Event Temple’s per-seat cost may be lower. At a team of 5+ users — or across a multi-property portfolio — Matrix’s per-property unlimited-user pricing typically comes out lower, often significantly. See Matrix’s current pricing for details.

The Bottom Line

Both Matrix and Event Temple are legitimate modern alternatives to legacy hotel CRM tools. The choice between them comes down to your operation’s primary structure and sales focus.

If you’re managing multiple properties, selling significant B2B corporate and group business, and need leadership-level visibility across a portfolio — Matrix is the stronger fit. If you’re running a single property focused primarily on events and social functions, Event Temple deserves a close look.

For teams managing the full hotel sales mix — corporate accounts, group RFPs, and event business — across more than one property, the portfolio management capabilities and unlimited-user pricing of Matrix represent a meaningful operational advantage.

You can learn more about how Matrix is positioned against other options in the best hotel CRM for group sales guide, or see the full product overview on the hotel B2B CRM page.

If you’re also looking at Delphi, STS, or other tools as part of your evaluation, the hotel sales management tools overview covers the broader landscape.