Our Matrix product updates for 2025 was a milestone year for Matrix by M1 Intel, shaped by the features you asked for most. From contracts and e-signatures to powerful AI-driven tools, we shipped dozens of releases designed to make your hotel sales work smoother, faster, and more profitable.
There were too many feature highlights to fit into one post, so we’ve rounded up the fan favorites that transformed how hotel sales teams work. Here’s to everything we built together in 2025… and to even more in 2026! 🚀
Email Activities: Stop Logging, Start Selling
Staying on top of client communications just got effortless. The Email Activities feature lets you send emails directly from Matrix while automatically tracking every interaction. Get a complete conversation history right where you need it—no more digging through inbox folders or wondering when you last reached out.
What this means for your team: Eliminate 2-3 hours per week of manual email logging. Your salespeople can focus on building relationships instead of documenting them.
Contracts Generation & Digital Signatures: Go Paperless in Seconds
Your clients no longer think you’re stuck in 2015. Generate professional contracts directly within Matrix using customizable templates, then send them for digital signature without ever leaving the platform.
Clients can sign from any device, and you’ll get instant notifications with corresponding automations when documents are completed. It’s the paperless workflow hotel sales teams have been waiting for.
What this means for your team: Close deals 40-60% faster by eliminating printing, scanning, and mailing delays. Every signed contract triggers automated next-step workflows, keeping your team moving.
Seamless Data Migration: Bring Everything With You
Switching to Matrix has never been easier. Our migration tools bring over contacts, opportunities, documents, and historical data from virtually any system—Delphi, STS Cloud, Excel, or legacy platforms—without the headache.
Our team works alongside you to ensure nothing gets lost in the transition. You’ll hit the ground running from day one with all your critical sales data intact.
What this means for your team: No more “starting from scratch” anxiety. Your historical data, client relationships, and pipeline integrity transfer seamlessly. Most migrations complete in 1-2 weeks.
Group Rooms & Events (GRE): Your Pipeline, Visualized
Collaboration takes center stage with Group Rooms and Events—our version of a comprehensive GRE report. Coordinate with your team, manage meeting space bookings, and keep everyone in the loop on blocked rooms per night and opportunities in progress at each property.
What this means for your team: Revenue managers finally get the forward-looking pipeline visibility they need for pricing decisions. Sales and RM teams work from the same data, eliminating the weekly “what’s in the pipeline?” email chains.
Dashboard Calendar: See Everything at a Glance
Your Dashboard view just got a major upgrade. The Dashboard Calendar gives you a complete view of everything happening at a property—Group Rooms, Meeting Space bookings, and Client Meetings, all color-coded and filterable to match your workflow.
Filter by team member, property, or opportunity type. Never miss another important date. Stay on top of what’s on the books and identify gaps you need to fill.
What this means for your team: Multi-property sales directors can see portfolio-wide activity in one view. Spot patterns, identify underperforming periods, and allocate resources where they’ll have the biggest impact.
AI Summaries: Let AI Read the Room
AI does the heavy lifting so you don’t have to. The AI Summaries feature analyzes lengthy opportunity and activity histories to deliver concise, actionable insights in seconds.
Instead of reading through months or years of notes on a top account opportunity, let AI Summaries surface what matters: recent touchpoints, pending decisions, next best actions, and relationship status.
What this means for your team: Sales managers can review 20+ accounts in the time it used to take to review 3-4. New team members get up to speed on inherited accounts instantly. No one ever walks into a client meeting unprepared again.
Looking Ahead: What’s Coming in 2026
This is just the beginning. As we step into 2026, we’re doubling down on what matters to you:
âś… Speed – Faster workflows, smarter automation
âś… Intelligence – Deeper AI integration, predictive insights
âś… Integration – MCP protocol support, expanded ecosystem connectivity
Thank you for being part of the Matrix journey. Here’s to another year of innovation, growth, and success—together!
See Matrix in Action
Want to see these features live? Schedule a personalized demo and discover how Matrix can transform your hotel sales operation.