In today’s competitive hospitality landscape, your sales team doesn’t just need more data—they need smarter, actionable insights. By pairing Matrix’s centralized sales management platform with targeted AI prompts, you can seamlessly turn raw data into powerful sales opportunities. These AI prompts complement Matrix’s intuitive workflow, enhancing your ability to prospect strategically, respond to market trends faster, and ensure every sales effort reaches its full potential. Discover how AI and Matrix together can transform your sales approach, improve efficiency, and empower your hotel team to close more deals.
1. Competitor Analysis Grid
Knowing exactly how your hotel stacks up against competitors helps your sales team position your strengths effectively. Use this prompt to quickly get a clear view of your competitive landscape, enabling better decision-making on pricing, marketing, and sales strategy.
Prompt: Generate a comparison grid of my hotel against the top 5 local competitors. Include ADR (average daily rate), amenities, Tripadvisor rating, Google review rating, guest review highlights, and event space details.
Information You’ll Need to Supply: Your hotel name and exact location (city, state).
Expected Output: A clearly formatted comparison table, including insights from Google reviews and Tripadvisor ratings.
2. Tripadvisor Sentiment & Competitive Set Analysis
Understanding guest perceptions and sentiment helps your sales and marketing teams effectively communicate your property’s strengths. Use this prompt regularly to adjust your sales messaging and improve guest satisfaction scores.
Prompt: Analyze Tripadvisor reviews for my hotel versus my competitive set. Identify key strengths, weaknesses, and sentiment trends based on recent guest reviews.
Information You’ll Need to Supply: Your hotel’s name and a list of 3-5 competitor hotel names.
Expected Output: Bullet-point insights summarizing sentiment analysis.
3. Local Event Demand Forecast
Being proactive about upcoming local events positions your hotel to capitalize on increased demand. Use this prompt monthly or quarterly to anticipate and strategically market to event-driven demand segments.
Prompt: Identify upcoming local events within 10 miles of my hotel over the next 90 days and analyze how each event might impact hotel demand. Suggest targeted marketing approaches for capturing event-related bookings.
Information You’ll Need to Supply: Your hotel’s name and address or specific location, plus your desired date range (e.g., April 1 – June 30).
Expected Output: A list of events, their potential demand impacts, and recommended targeted marketing actions.
4. Competitive SEO Keyword Analysis
Improving your hotel’s visibility online is critical for sustained success. Use this prompt periodically to analyze competitors’ websites, revealing strategic opportunities for SEO and content creation that will boost your organic traffic.
Prompt: Analyze the top-ranking keywords from my competitor’s hotel websites. Identify high-value keywords that my site could target for improved visibility.
Information You’ll Need to Supply: URL of one or two of your primary competitor’s websites, plus your hotel’s URL.
Expected Output: A prioritized list of actionable keywords for SEO optimization.
5. Corporate Account Opportunity Finder
Identifying new local negotiated rate (LNR) opportunities is crucial to driving consistent corporate business. Run this analysis regularly or when your team needs fresh prospects, ensuring steady revenue flow and stable occupancy.
Prompt: Analyze businesses headquartered within a 15-mile radius of my hotel and identify at least 5 new local negotiated rate (LNR) prospects. Include industry, estimated employee count, and rationale for targeting each company for a corporate rate agreement.
Information You’ll Need to Supply: Your hotel name, full address or exact location, and radius for analysis (e.g., 15 miles).
Expected Output: Structured list of potential corporate accounts with strategic rationales.
Leveraging AI prompts for hotel sales isn’t just about keeping pace with competitors—it’s about outperforming them. By integrating these targeted AI strategies alongside a robust hotel CRM like Matrix, your sales team can gain a competitive edge, improve workflow efficiency, and uncover hidden opportunities in your market. Start using AI strategically today, and elevate your hotel sales management approach to new heights.
For more actionable insights and AI-driven solutions, explore Matrix by M1 Intel.