Matrix is a sales management system (SMS) designed specifically for hotels. It centralizes your B2B and group-sales activities—leads, accounts, opportunities and contacts—so that everyone on your team can see what’s in the pipeline and what needs attention. It’s not a generic CRM retro‑fitted for hospitality; it’s built by hoteliers, for hoteliers. This focus helps you respond faster, stay organized and win more business.
FAQs
Frequently Asked Questions
Who uses Matrix?
Matrix is designed for anyone involved in hotel sales and revenue: sales managers, directors of sales, revenue managers, general managers and even asset managers across single or multi‐property portfolios.
How is Matrix different from spreadsheets or a traditional CRM?
Many hotels still manage leads in email folders or spreadsheets, or they try to use generic CRMs that aren’t built for hospitality. These approaches make it hard to track follow‑ups, share information or see why deals fall through. Matrix tracks every inquiry and activity in one place, shows everyone who’s working which account and automatically flags when it’s time to follow up. In short, you spend less time chasing information and more time selling.
What does onboarding look like?
Our onboarding process is white‑glove. We schedule personalized setup sessions, import your existing data (if needed), and train your team. Most hotels are up and running in days, not weeks.
Is my data secure and private?
Yes. Matrix uses encrypted storage and follows industry best practices for data security. You maintain full ownership of your sales data; it isn’t shared with franchisors or third parties without your consen
What does Matrix cost?
We have plans as low as $169/month, bu portfolio pricing depends on the number of hotels and the features you need. Contact us through our website or book a call to get a personalized quote.
Can Matrix help us analyze our data and improve our strategy?
Yes. Matrix includes dashboards and reports that show how many leads you have in each stage, which channels are producing the best results and how your team is performing. You can filter by property, account manager or lead type, making it easy to spot trends. Many visitors arrive on M1 Intel’s site looking for data visualization and analytics solutions
What are some best practices for hotel lead management?
The most successful sales teams respond quickly, log every activity and prioritize leads by urgency and value. They personalize follow‑ups—sharing updated pickup reports, revised room layouts or local tips—rather than sending the same “Just checking in” message to everyone. They also review their pipeline regularly to see what’s working and what’s slowing down. Matrix makes these practices easier by keeping your pipeline visible, logging activity automatically and surfacing next steps.
Does Matrix integrate with other systems?
Integration is on our roadmap. We’ve already rolled out an API for integrations, and future releases will include PMS connections and webhooks. In the meantime, Matrix captures your sales data natively and keeps it organized. Unlike some brand‑mandated systems, you maintain full ownership of your data, and nothing is shared with third parties without your consent.
Does Matrix support lead scoring or AI‑powered recommendations?
Today, Matrix helps you track and prioritize leads manually. We’re experimenting with AI‑powered lead scoring to help sales teams focus on the most promising opportunities (see our article on AI‑powered lead scoring). For now, you can build simple rules within Matrix—such as prioritizing higher‑value accounts or leads with imminent arrival dates—and adjust them over time.
How can Matrix help with pricing strategy and revenue?
While Matrix isn’t a revenue‑management system, it does capture the sales data you need to make smarter pricing decisions. Revenue managers and operations can follow RFPs, LNRs, and groups through the sales life cycle. This collaboration and transparency powers revenues for the hotel.
Is Matrix right for independent hotels or only for franchise hotels?
Matrix is designed for any hotel or portfolio that cares about controlling its B2B and group sales processes. Independent hotels value Matrix because it doesn’t force them into a brand‑imposed workflow, while groups or management companies appreciate the ability to centralize data across properties. Whether you’re managing a single property or a multi‑property portfolio, Matrix gives you the visibility and control to drive more revenue.
Can Matrix help us analyze our data and improve our strategy?
Yes. Matrix includes dashboards and reports that show how many leads you have in each stage, which channels are producing the best results and how your team is performing. You can filter by property, account manager or lead type, making it easy to spot trends. Many visitors arrive on M1 Intel’s site looking for data visualization and analytics solutions
