Matrix isn’t just a CRM—it’s a purpose-built sales management platform designed to streamline every aspect of your hotel’s sales process. Here’s how it helps your team move faster, collaborate better, and close more deals
How it Works
Key Features of Matrix
Deep Search and Powerful Filters
Find exactly what you need in seconds. Whether you’re searching for a specific account, lead, contact, or activity, Matrix’s deep search gets you results instantly. For more targeted insights, use powerful filters to drill down to the exact data you need, without the clutter. Perfect for finding specific types of accounts, opportunities, leads, or activities.
Kanban Boards for Sales Flow
Visualize your entire sales process with intuitive drag-and-drop Kanban boards. Easily filter by status, account type, lead priority, or assignee to focus on what matters most. Quickly see where each deal stands and what needs attention, making it easier to manage LNRs, RFPs, and group bookings.
Real-Time Reporting
Get actionable insights without the data lag. From weekly sales forecasts to portfolio performance snapshots, Matrix puts the data you need at your fingertips. Stay ahead of the curve and make data-driven decisions faster.
Account and Contact Management
Keep all your client data organized and accessible. Track key contacts, account histories, and past interactions to build stronger relationships and close more deals.
Centralized Dashboard
Your entire sales pipeline, at a glance. Matrix’s centralized dashboard brings together leads, accounts, opportunities, and activities into one intuitive view, so your team can focus on selling, not searching
The Matrix Sales Cycle
Every sales journey is unique, but the foundation is always the same: find the lead, build the relationship, close the deal, and keep them coming back. Here’s a high-level look at how Matrix makes this process seamless:
Real-Time Data and Reporting
In hotel sales, timing is everything. Having real-time data at your fingertips can be the difference between winning a deal and losing it to a competitor. Matrix makes it easy to access, interpret, and act on your data with real-time reporting and customizable dashboards.
Ready to see your data in a whole new light? Let Matrix show you the way.
Instant Insights
From lead performance to revenue projections, Matrix gives you immediate visibility into every aspect of your sales pipeline. See which opportunities are hot, which leads are cooling off, and where your team needs to focus next.
Customizable Reporting
Create reports that matter to you. Filter by team member, account type, opportunity status, or custom tags. Whether you need a quick weekly recap or a deep dive into quarterly performance, Matrix has you covered.
Context-Driven Decisions
Make smarter, faster decisions with data that’s always up to date. For example, if a large corporate account is at risk of slipping, Matrix can surface this insight in seconds, giving your team time to act before the opportunity is lost.
Scenario: A Day in the Life of a Sales Manager
Imagine a sales manager preparing for a key client meeting. Instead of sifting through spreadsheets and emails, they can pull up the latest activity history, recent interactions, and open opportunities—all in one place. With Matrix, you have the context you need to make every call count.
Customer Stories and Use Cases
Matrix isn’t just a sales tool—it’s a game-changer for hotels of all sizes, from single independent properties to multi-property portfolios. Here are a few quick examples of how Matrix can make a real impact
Independent Hotels
Capture and convert every lead without the overhead of a large sales team. Use Matrix’s deep search and Kanban boards to stay on top of every opportunity.
Multi-Property Portfolios
Easily manage multiple locations, share accounts across properties, and track portfolio performance from a single dashboard.
Franchise Operators
Keep your sales teams organized, reduce lead leakage, and increase cross-property collaboration with centralized data and streamlined processes.
Scenario: A Front Desk Lead Capture Win
A front desk agent receives a call from a corporate group looking for a room block. With Matrix, they can instantly log the lead, notify the sales team, and start the follow-up process—all within minutes.
Scenario: Maximizing Long-Term Value
A sales manager reviews their accounts for potential upsell opportunities and finds a long-term client that hasn’t booked recently. With Matrix, they can automate a personalized follow-up, keeping the relationship warm and the revenue flowing.
FAQs
What does Matrix by M1 Intel actually do?
Matrix is a sales management system (SMS) designed specifically for hotels. It centralizes your B2B and group-sales activities—leads, accounts, opportunities and contacts—so that everyone on your team can see what’s in the pipeline and what needs attention. It’s not a generic CRM retro‑fitted for hospitality; it’s built by hoteliers, for hoteliers. This focus helps you respond faster, stay organized and win more business.
Is my data secure and private?
Yes. Matrix uses encrypted storage and follows industry best practices for data security. You maintain full ownership of your sales data; it isn’t shared with franchisors or third parties without your consen
How is Matrix different from spreadsheets or a traditional CRM?
Many hotels still manage leads in email folders or spreadsheets, or they try to use generic CRMs that aren’t built for hospitality. These approaches make it hard to track follow‑ups, share information or see why deals fall through. Matrix tracks every inquiry and activity in one place, shows everyone who’s working which account and automatically flags when it’s time to follow up. In short, you spend less time chasing information and more time selling.
What does Matrix cost?
We have plans as low as $169/month, bu portfolio pricing depends on the number of hotels and the features you need. Contact us through our website or book a call to get a personalized quote.
Is Matrix right for independent hotels or only for franchise hotels?
Matrix is designed for any hotel or portfolio that cares about controlling its B2B and group sales processes. Independent hotels value Matrix because it doesn’t force them into a brand‑imposed workflow, while groups or management companies appreciate the ability to centralize data across properties. Whether you’re managing a single property or a multi‑property portfolio, Matrix gives you the visibility and control to drive more revenue.
Getting Started with Matrix
Ready to take your sales process to the next level? Matrix makes it simple to get up and running with a white-glove onboarding process, personalized training, and ongoing support led by our Director of Account Strategy, Sara Pinto. Here’s how it works
Personalized Onboarding
Get a customized setup tailored to your portfolio’s unique needs, ensuring your team hits the ground running.
Dedicated Training and Support
Receive hands-on training and ongoing guidance to maximize your team’s success.
Continued Success
We don’t just hand you the keys and walk away. We’re here for the long haul, helping you fine-tune your processes and achieve your goals.
