What Is Amadeus Delphi?
Amadeus Delphi is one of the most recognized names in hotel sales and catering software. Originally developed by Newmarket International and later acquired by Amadeus, Delphi has been the default choice for full-service hotels managing group sales, event bookings, and catering operations for decades. Today it runs on the Salesforce CRM platform, offering a cloud-based interface built on one of the world’s most powerful CRM infrastructures.
Delphi is built for hotels that need robust event and catering management alongside sales pipeline tracking. It is widely used by branded full-service hotels, large resort properties, and hotel groups operating under major flags like Marriott, IHG, and Pan Pacific.
Built on Salesforce
Delphi runs on Salesforce CRM infrastructure, which delivers a powerful and customizable foundation — but also adds licensing complexity and cost.
Strong event and catering tools
Delphi excels at managing complex events, BEOs, function diaries, and catering workflows for full-service properties.
Enterprise-grade but slow to configure
Users consistently note that Delphi is powerful but requires significant training and configuration time before teams are productive.
What Is Matrix by M1 Intel?
Matrix is a hotel sales CRM built specifically for multi-property operators and hotel management companies. Where Delphi leans into event and catering management for full-service properties, Matrix focuses on the B2B sales pipeline: lead management, group sales activity, corporate account tracking, and portfolio-level visibility across multiple properties.
Matrix was built by hotel owner-operators who ran into the same friction points every DOS faces with legacy systems. It is not built on Salesforce, which means no third-party licensing costs, no complex admin overhead, and no data locked inside a platform you do not control.
Built for multi-property portfolios
Matrix gives management companies and ownership groups a single view of pipeline, activity, and performance across every property they manage.
Operator-first design
Built by hotel operators who used legacy CRMs for years and knew exactly what was missing. The interface reflects how hotel salespeople actually work.
No Salesforce dependency
Matrix runs on its own infrastructure. You own your data, pay one price, and never worry about Salesforce admin or licensing fees.
The Key Differences Between Matrix and Delphi
The core distinction
Delphi is an event and catering management platform with CRM features built on top. Matrix is a hotel sales CRM built for group and corporate pipeline management, with multi-property portfolio visibility at its core. They solve different primary problems.
Infrastructure: Delphi is built on Salesforce, which is powerful but adds cost and complexity. Matrix runs on its own modern stack, purpose-built for hospitality. No Salesforce license, no admin overhead.
Target user: Delphi is designed for full-service hotels with active event and catering operations. Matrix is designed for multi-property management companies and operators who need cross-portfolio pipeline visibility and B2B sales management.
Data ownership: Delphi data lives within the Amadeus and Salesforce ecosystem. Matrix gives you full data ownership — your data, your infrastructure, portable on your terms.
Pricing model: Delphi pricing reflects its Salesforce foundation and enterprise positioning. Matrix offers straightforward per-property pricing with no per-seat surprises.
Setup and adoption: Users consistently flag Delphi as requiring significant training and configuration time. Matrix is designed for fast onboarding — most teams are operational within days, not weeks.
Feature Comparison: Matrix vs Delphi
Pipeline and lead management
95%
70%
Multi-property portfolio visibility
98%
55%
Event and catering management
60%
95%
Onboarding speed
90%
45%
Data ownership
100%
50%
AI and automation features
88%
40%
Who Should Choose Which?
Choose Delphi if: You operate a large full-service or resort property with significant event and catering revenue, your organization is already embedded in the Salesforce ecosystem, and your primary need is event management rather than portfolio-wide sales pipeline visibility.
Choose Matrix if: You manage multiple hotel properties under a management company or ownership group, your primary focus is group and corporate sales pipeline management, you want real-time visibility across your portfolio without Salesforce complexity, and you want to own your data without being locked into a franchisor or vendor ecosystem.
Management companies and portfolio operators
Matrix was built for exactly this use case. Multi-property pipeline visibility, portfolio-level reporting, and cross-property account management are core features — not add-ons.
Teams migrating from legacy systems
If your team has been stuck in Delphi for years and adoption is low, Matrix offers a modern interface your salespeople will actually use without weeks of training.
Operators who want data independence
Matrix gives you full ownership of your sales data. No Salesforce, no Amadeus, no brand portal. Your accounts, your pipeline, your reports — on your terms.
Bottom Line
Delphi is a proven, enterprise-grade platform with deep roots in full-service hotel event management. If your primary need is a sophisticated catering and event tool with Salesforce infrastructure behind it, Delphi delivers.
But if you are a hotel management company or multi-property operator whose primary challenge is group and corporate sales pipeline visibility, cross-property coordination, and modern CRM adoption, Matrix is built specifically for you. No Salesforce tax, no legacy architecture, and no data lock-in.
Related Resources
- Hotel B2B CRM and Sales Management
- Best Hotel CRM Software for Group and B2B Sales
- 7 Essential Hotel Sales Metrics Every Manager Should Track
Ready to see what Matrix can do for your team?
Built by hotel operators for hotel operators. No Salesforce license required. No per-seat pricing surprises. Just a modern CRM your team will actually use.